TITLEIST INTRODUCES ADVANCED PERFORMANCE FOUR MODEL IRON FAMILY

From titleist.com

Focus on Feel and Performance with New Titleist AP1, AP2, ZB Forged and ZM Forged Irons

Fairhaven, MA (January 24, 2008) Staying true to its heritage of designing performance enhancing golf clubs for better and aspiring golfers, Titleist introduces four new irons for 2008. The new Titleist AP1 and AP2 irons are multi-material, dual cavity designs that provide Advanced Performance You Can Feel. The new Titleist ZB Forged is a blended cavity-to-muscle back set while the new Titleist ZM Forged is a traditional muscle back iron.

"We designed these irons with a focus on feel and performance," said Jeff Harmet, President, Cobra Golf and Titleist Clubs. "The Titleist iron audience ranges from world-class Tour players to aspiring golfers who demand performance with great feel. Each of our new irons is clearly positioned and provides best in class performance for its intended target golfer.”

Following extensive research with a wide range of golfers, Titleist discovered clearly defined average ball speed gaps of approximately 10 miles per hour between Tour players, club professionals and low single digit handicap amateurs, and high single digit to low double digit amateurs.

“It is important to note that average ball speed gaps between player groups have widened over the years,” said Harmet. “The average ball speed of a PGA Tour player is 165+ miles per hour, while the average ball speed of a 5-9 handicap player is 145 mph – a 20+ mph difference. As a result of our research, we have designed four distinct irons that will focus on performance and feel and optimize launch conditions and ball flight based on the targeted players’ ball speed range.”

“The advanced dual cavity design and multi-material construction of the new Titleist AP1 and AP2 irons utilizing a dense tungsten nickel alloy in the back and sole allowed us to optimize launch conditions for a larger range of swing speeds from Tour player to aspiring golfer,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. “We were able to do this while maintaining the traditional soft yet solid ‘Titleist feel’ that players have come to expect from Titleist irons.”

The Titleist Leadership Team has worked extensively with players at the Oceanside Test Facility in California and other locations to introduce the new irons to its Tour staff in preparation for the new season.

“The feedback on the new irons from the players with whom we have worked has been extremely encouraging and effusively positive,” said Stone. We anticipate our Tour staff gravitating to the new AP2, ZB and ZM irons, while the AP1 is expected to be our most successful at retail as it appeals to the widest audience.”

Golf industry aces first shot of 2008 at 55th PGA Merchandise Show

- PGA.com

ORLANDO, Fla. --- PGA Professionals, golf retailers and industry executives from 89 countries and all 50 U.S. states came to Orlando, Fla., Jan. 17-19, for the 55th PGA Merchandise Show to launch the business of golf for 2008 -- packing 10 miles of Show aisles, more than 1,250 golf vendor booths and a full schedule of special events that will shape the industry for 2008 and beyond.

Canada led the contingent of foreign countries represented, which also included the United Kingdom, Japan, Korea, Germany and China. U.S. attendance was led by Florida, California, New York, Illinois and Georgia. A final independent audited attendance report is being conducted and will be made available.

Product presentations by golf's top market leaders such as Callaway Golf, Ping, Srixon, adidas, Nike, Tehama, Cutter & Buck, Greg Norman Collection, Cleveland Golf, MacGregor and more combined with indoor and outdoor Demo Days, multiple fashion shows, designer panels, teaching clinics, education seminars, career workshops, industry awards, networking receptions and more. Two landmark events, the U.S. Golf Economy Forum and the Adjustable Club Symposium, sparked news and industry conversation during the three-day event.

On January 17, PGA of America CEO, Joe Steranka, PGA TOUR Commissioner, Tim Finchem; USGA Executive Director, David Fay and World Golf Foundation CEO, Steve Mona, came together to announce results of a comprehensive new golf economic study, commissioned by the World Golf Foundation's GOLF 20/20 initiative.

The new study determined that golf in the United States generated a total economic impact of $195 billion in 2005, creating approximately 2 million jobs with wage income of $61 billion. Researched and written by SRI International, the report was funded through support from the Club Managers Association of America, Golf Course Superintendents Association of America, Ladies Professional Golf Association, National Golf Course Owners Association, PGA of America, PGA Tour and United States Golf Association.

The Show's second day, January 18, featured the Adjustable Club Symposium, which may stand as one of the PGA Show's most significant events ever. A standing-room only audience of PGA Professionals, golf retailers, media, equipment buyers and international golf business executives gathered to hear seven of the golf industry's leading equipment experts address an unprecedented 2008 adjustable club equipment ruling that will shape the game for decades.

This group of experts, including Dick Rugge, Technical Director, United States Golf Association (USGA); John K. Solheim, Vice President of Engineering, PING Golf Equipment; Jeff Colton, Senior Vice President of Research & Development, Callaway Golf; John Hoeflich, Senior Vice President, Nickent Golf; Graeme Horwood, Vice President, Engineering, Research & Development, True Temper Sports; PGA Professional Ken Morton Sr., Owner, Haggin Oaks Golf Complex; and PGA Professional Ed Mitchell, President & CEO, Mitchell Golf, addressed the impact of the ruling, and provided insight on the topic. Based on the new change to the USGA's Rules of Golf, the governing body of golf now allows for a golf club to be adjustable, beyond traditional weight adjustment.

"All of golf came to the 55th PGA Merchandise Show, and the resulting dialogue, business and strategic planning has built a platform for the success of golf across all sections in 2008 and beyond," said Ed Several, Vice President & General Manager, PGA Golf Exhibitions. "The U.S. Golf Economy forum started the Show by giving attendees a detailed analysis on the state of the golf business, while the adjustable club symposium provided a look into the future of golf clubs and how innovation will shape the game for many years to come."

Several adds, "These two landmark events, while headlining the Show, were among a breadth of golf business programs, seminars and events that encompassed the Show and complemented the product showcases put forth by more than 1,250 exhibitors."

Adding to the excitement of the 2008 PGA Merchandise Show was the 91st PGA Annual Meeting, where PGA Professionals were introduced to the Association's new PGA logo and brand strategy. The PGA of America's updated brand strategy brings a renewed focus on its membership, employers, and the golfing public, and their dedication to preserving golf's heritage while increasing its popularity and awareness. The new logo features a contemporary design that relates directly to the consumer by being accessible and modern, while paying tribut to the legacy and "gold standard" of The PGA of America brand.

The 55th PGA Merchandise Show was highlighted by:

Pessimism aside, the PGA Show finds the game in decent health

From the wallstreetjournal.com

Orlando, Fla.

It's possible, attending the PGA Merchandise Show here year after year, to come away with negative vibes about the economic health of the golf industry. As the largest annual gathering of people in the golf business (club pros, retailers and manufacturers primarily, but not consumers), the show is naturally also the largest gathering of golf hand-wringers.

"Golf rounds are flat!" is one tranche of worry usually addressed each year in a smorgasbord of symposia. Among the standard answers offered: better teaching, better clubs, better fitting, better access and faster play.

Another source of pessimism is the statistics showing that golf newcomers drop out of the game as fast as they sign up. And then there's the emotional impact in recent years of lackluster show attendance and the absence of some of the industry's highest-profile manufacturers. Titleist hasn't shown up since 2002, TaylorMade's equipment division (although not its Adidas apparel sibling) stayed home again this year and Ping, after five years of nonattendance, came this time only as part of a PGA of America initiative on custom club fitting.
[Solid Assessment: Top golf-association officials at Thursday's Golf Economy Forum. ]
Solid Assessment: Top golf-association officials at Thursday's Golf Economy Forum.

Put it all together and it's no wonder the bars are full nightly. (People don't drink at other trade shows, do they?)

But dig beneath the numbers and an alternative version emerges: golf as reasonably healthy and surprisingly stable. Golf's economic growth overall was 4.1% between 2000 and 2005. That might not be the kind of sexy industry Wall Street loves, but for everyday golfers it's not the worst state of affairs -- nor is it for most of the people who make their living from the game.

"At least golf's nothing like tennis, which went off the cliff in the 1980s," said Mark King, chief executive of TaylorMade-Adidas, one of the top two U.S. equipment makers (with Callaway). Nor is it like autos or steel. When I asked Mr. King on Thursday what his view of the golf business was, he answered, "Fantastic!" and appeared to mean it.

"Golf is growing. We have the world's most popular athlete in Tiger Woods. Interest has never been higher. And other industries are increasingly using golf to drive their own business," he said, citing real estate and tourism.

Mr. King, a scratch golfer who has been with TaylorMade-Adidas for more than 25 years, was holding court from the large, poshly outfitted Adidas booth on the exhibition-hall floor. "I love the PGA Show," he said, "but for TaylorMade [the company's golf-equipment side], it really didn't make sense to keep spending a couple of million dollars for a big booth anymore. It does for Adidas. Look around, they're writing apparel orders like crazy here. But for equipment, we took a close look and realized we were better off spending those same dollars elsewhere."
GOLF SHOW NOTEBOOK



I heard similar explanations from other equipment companies, even some that were at the show this year. Pete Samuels, director of communications at Ping, said his company figured that it got more bang for the buck bringing in customers to tour its Phoenix factory than in staffing a big booth at the show. He said Ping was happy to be back at the show this year, albeit in a limited capacity, as way of supporting the industry and of renewing contacts.

New business models are also behind the change. Retail stores and golf-course pro shops no longer buy a season's worth of inventory in one shot, as in the old days. Most of them now buy only a few clubs for display and demo purposes, custom-fit their customers and then order the actual clubs from the factory, set by set.

So why the undercurrent of pessimism about the golf industry? Joe Steranka, chief executive of the PGA of America, which sponsors the show, suggests that the industry's outlook became a bit skewed starting in the 1990s. Many well-known golf businesses were gobbled up by investor-owned companies, which focused on short-term earnings.

"You can't grow an avid golfer in a quarter," he said. "For a while there, I think some in the industry lost sight of what the game needed for its long-term good."

Around 90% of all golf facilities are individually owned, he pointed out. In other words, golf is primarily an entrepreneurial industry -- and it's not a particularly volatile one. A golf course that's been around for 100 years, he noted, has in all likelihood supported 50 or 60 jobs for 100 years. For any business, that's quite an accomplishment.

"Some of our members have been in business for 50 years or longer," Mr. Steranka said. "They've had some up and down years, but generally they've made a nice life for themselves and earned a good living." Pathetically paid young assistant pros may quarrel with that last point, but at least they get to spend a lot of time at the golf course.

On Thursday the PGA of America, in concert with a number of other major golf organizations (including the PGA Tour), announced the results of a new golf economic-impact study. Unlike previous studies, this one calculated both the direct and indirect impact of golf: what players and courses spend on clubs, balls, fees, mowers, fertilizer, golf travel and the like, but also the number of indirect dollars and jobs required to support the people who work directly in the game.

The two numbers that jump out are the total economic value of golf in the economy -- $195 billion in 2005 -- and the number of jobs that the game generates: about two million.

The possible looming recession may have only a minor effect on golf, argues Mr. King at TaylorMade. For one thing, more and more baby boomers are entering their prime golf-playing years. "The fact is that when people can't afford bigger vacations or fancier cars, they still make smaller purchases for recreation," he said. "Sometimes it means they even play more golf than they did when times were better."

Callaway Golf(R) Announces New 2008 Product Lineup

Hyper X(TM) Titanium Driver, FT i-brid(TM) Irons, Tour i(TM) Golf Balls Headline New Offerings

CARLSBAD, Calif.--(BUSINESS WIRE)--Nov. 29, 2007--Callaway Golf Company (NYSE:ELY) today announced its 2008 product lineup. With more than 30 new offerings from the Callaway, Odyssey and Top-Flite brands, the lineup represents the most extensive new product initiative in the Company's history.

In addition to the Callaway Golf Hyper X Driver, the FT i-brid Irons, and Tour i Golf Balls, the 2008 Callaway Golf new equipment roster also includes a new FT-i(R) Driver, three new fairway woods, re-engineered Callaway Golf FT Irons, new Big Bertha(R) Irons, X-Forged(R) Wedges, new Odyssey(R) Black Series(TM) i Putters and new Top-Flite(R) Golf Balls.

"This is the deepest, most robust new product lineup we've ever offered," said George Fellows, Callaway Golf President and CEO. "And there's not a weak spot in this roster. Each of these products is rich in technology and innovation and designed to meet the needs of today's golfers."

The 2008 new product lineup includes:

FUSION PLATFORM

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* FT-i Tour Low CG Driver - Designed with input from Callaway Golf's Tour players, the FT-i Tour Low CG Driver has discretionary weight positioned lower and in the extreme corners, producing the highest moment of inertia (MOI) of any Callaway Golf driver. ($529)
* FT-i Squareway(TM) Woods - The FT-i Driver set a new standard in driver performance in 2007 and the new FT-i Squareway Woods will do the same for fairway woods. With an MOI approaching that of Callaway Golf's best-selling drivers, the FT-i Squareway Woods utilize Fusion Technology to provide unprecedented accuracy, forgiveness and stability for longer, straighter shots off the tee or from the fairway. ($299)
* FT Fairway Woods - The stainless steel face and body combine with a tungsten-infused dual-runner sole to enable Callaway Golf engineers to strategically position discretionary weight for a higher MOI and precise positioning of the center of gravity (CG). The OptiFit(R) Weighting System allows golfers to choose a Draw or Neutral CG bias to fit their individual shot shape. (Standard model, $249; Tour model, $269)
* FT Hybrids - A stainless steel face and body is combined with a tungsten-infused sole to optimize the CG and increase the MOI for superior forgiveness. The OptiFit System enables golfers to choose Draw or Neutral weighting to fit their individual shot shape. ($199)
* FT i-brid Irons - The FT i-brid Irons are a new Fully Integrated Set Design that smoothly transitions from super game-improvement mid and short irons to the new i-brid design - clubs that blend the control and accuracy of traditional irons with the forgiveness, distance and versatility of hybrids. The lightweight titanium body, TPU SenSert(R) and heavy Tunite(R) alloy combine to create the most forgiving and playable clubs we've ever made. (Steel, $162 per club/$1,299 per 8-club set; Graphite, $187 per club/$1,499 per 8-club set)
FT Irons - An evolution of the original Fusion Irons, the new FT Irons deliver the utmost in performance and playability. Multi-material construction allows for premium performance and the Tunite(R) cradle has been optimized with the addition of Extreme Notch Weighting. Eighty percent of the clubhead's weight is positioned in the extreme perimeter for a higher MOI and enhanced stability and forgiveness. The new head shape will appeal to more mid-to low-handicap players. (Steel, $137 per club/$1,099 per 8-club set; Graphite, $162 per club/$1,299 per 8-club set)

X-SERIES PLATFORM

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* Hyper X and Hyper X Tour Drivers - The innovative Hyper X Driver provides a new benchmark in performance with the introduction of Hyperbolic Face Technology(TM), redefining the look, feel and speed at which golf balls leave the clubface. The Tour models are designated by half-degree lofts and have square faces for enhanced workability and a more pleasing look at address. (Standard model, $299; Tour model, $329)
* NEW X Fairway Woods - Based on feedback from some of the best players in the world, Callaway Golf engineers have re-energized some of the best-selling fairways woods in the game. The most significant upgrade is the addition of the highly successful Modified X-Sole(TM) Design featured in our X Hybrids, which lowers the leading edge and provides clean turf interaction from the rough or fairway. (Steel, $179; Graphite, $199; Tour model, $219)
X-Forged Wedges - Legendary clubmaker Roger Cleveland designed these new wedges with input from Callaway Golf Tour players. The X-Forged wedges provide better players with all the elements they demand from their clubs: soft 1020 carbon steel for incredible feel, a tighter heel-toe radius for increased versatility and, on select 56- through 64-degree models, the aggressively-sized Mack Daddy(TM) Grooves, designed at the maximum depth and width for tour-level spin, trajectory and distance control. (Chrome Finish, $109; Vintage Finish, $119)

BIG BERTHA PLATFORM

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NEW Big Bertha Irons - The new Big Bertha Irons feature the same Fully Integrated Set Design as the FT i-brid Irons as well as increased offset, a larger effective hitting area and a constant width sole in the mid and short irons. This allows for the control and accuracy of irons with the forgiveness, distance and versatility of hybrids. (Steel, $75 per club/$599 per 8-club set; Graphite, $100 per club/$799 per 8-club set)

GOLF BALLS

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* Tour i and ix Golf Balls - The new Tour i Golf Ball is the most technologically advanced tour ball ever developed - incorporating perimeter weighting to increase the ball's MOI. Innovative 4-piece inertia technology utilizes a tungsten-infused outer core to shift weight away from the center of the ball, reducing driver spin for maximum distance and straighter shots, and a softer inner core for unparalleled tour feel. The softer urethane cover generates more short-game spin for precision control and aggressive shot-making and refined HEX Aerodynamics further increase distance by reducing drag. The Tour ix shares the same technology with a slightly firmer construction for more explosive distance. ($44.99 per dozen)
* HX Hot Bite(TM) Golf Ball - This technologically advanced golf ball features a softer, high-resiliency core and ionomer boundary layer that combine for exceptional feel. The softer, thinner proprietary cover gives the ball soft feel and generates extra stopping power for phenomenal short-game control to go along with drag-reducing HEX Aerodynamics for a highly efficient and long, stable ball flight. ($29.99 per dozen)
NEW HX Pearl(R) Golf Ball - The new 3-piece HX Pearl Golf Ball is longer and softer than the original version. The softer rubber core boosts distance for golfers with moderate swing speeds and HEX Aerodynamics reduces drag for long, efficient ball flight. With a thin ionomer cover that features a pearlized finish for a rich, unique look, it's the perfect ball to complement a woman's game. ($24.99 per dozen)

WOMEN'S PRODUCTS

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* NEW Big Bertha GEMS - A complete set designed for women new to the game or the occasional, high-handicap player looking to play better golf, the GEMS Set includes eight clubs that utilize the latest Callaway Golf game-improvement technologies. Designed with input from women golfers, instructors and expert designers, this is a technologically advanced set of clubs that features weighting that promotes a draw and higher trajectories to help keep the ball in the air for increased distance. ($599)
* NEW Big Bertha Driver - After extensive research and testing among women golfers and instructors, Callaway Golf engineers have developed its first driver designed specifically for women. The 440cc titanium head is slightly smaller than a men's clubhead to reduce the club's weight. When combined with its slightly longer shaft and core Callaway Golf technologies, the new women's Big Berta driver allows a woman to maximize her swing speed for increased ball speed and longer distance. In addition, the CG has been strategically positioned to promote a draw and help reduce fades and slices. ($299)
* NEW Big Bertha Fairway Woods - With feedback from women, Callaway engineers have designed clubs that complement a woman's unique swing characteristics and feature the latest game-improvement technologies. The smaller head sizes and slightly longer shafts combine to help increase clubhead speed for higher ball speeds and longer distance, and strategically positioned internal weighting helps promote a draw, reducing fades and slices - and raising confidence. ($199)
NEW Big Bertha Irons - Women now can play with clubs that take the guesswork out of their set configuration. These technologically advanced stainless steel clubs consist of i-brids instead of hard-to-hit long irons, and super game-improvement mid and short irons. Each club has a wide sole design that improves turf interaction and a low, deep CG that helps get the ball in the air quickly and easily. The shafts are slightly longer to better match the average woman's height and the lofts, lie angles and club weights are optimized. ($100 per club/$799 per 8-club set)

JUNIOR PRODUCTS

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X Junior Set - Fueled by the success of the X Junior Set for kids 9-12 years old, Callaway introduces X Junior Set for kids 5-8 years old (or between 41 and 50 inches tall). The X Junior sets incorporate much of the same innovative advancements Callaway Golf has incorporated into its X Series(R) clubs for adults. The clubs provide the perfect combination of performance and forgiveness so junior golfers can play confidently and aggressively. ($199)

ODYSSEY PRODUCTS

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* Odyssey Black Series i Putters - Black Series i Putters feature the same multi-material construction as the original Black Series Putters with the addition of a new multi-layer Tour insert that provides premium feel and responsiveness. Each putter's headweight is precisely controlled and matched with the specific shaft length for impeccable consistency and control. Each model utilizes Odyssey's Fine-Tuned Loft System, which optimizes each putter's loft in conjunction with its CG to generate pure and consistent roll characteristics. ($269)
* Odyssey White Hot(R) Tour Putters - The unique weight ports in the sole allow Callaway Golf engineers to precisely control each head's weight so it can be optimized to a specific shaft length for consistency, control and performance. Each putter incorporates the new White Hot Tour insert with a firmer feel for the feedback and responsiveness accomplished players seek and a Tour-preferred bronzed finish to reduce glare. ($149)
* Odyssey White Hot XG(R) Sabertooth(TM) Putter - Featuring the most radical headshape in golf, the Sabertooth Putter utilizes high-density Dual Fangs to position more weight to the outer-most limits, helping keep the putter on-line for wicked accuracy. Aiming Channels inside the fangs make lining up putts easier and the multi-layer White Hot XG insert, our most popular and most responsive, generates our softest feel with fine-tuned responsiveness ($169)
* Odyssey Divine Line(TM) Putters - Designed specifically for women, the heavier head on each Divine Line Putter is perfectly united with a shorter shaft for outstanding performance on the greens. Each Divine Line model - 2-Ball, Marxman Mallet and Rossie(R) - utilizes the White Hot XG(R) insert for phenomenal feedback and distance control. The Divine Line features softer head shapes and a new color scheme for a more feminine look. ($169)
Odyssey Marxman(TM) X-act Putting Wedge - The Marxman X-act Putting Wedge is designed to function like an Approach Putter, providing an easy-to-hit option that plays perfectly between a putter and a wedge for those tricky scoring shots around the greens. ($119)

TOP-FLITE PRODUCTS

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* Top-Flite Gamer(TM) Golf Balls - Top-Flite takes the benefits of its proprietary Dimple in Dimple(TM) Aerodynamics and puts it on a 3-piece performance golf ball that's long, soft and generates more short-game spin for total tee-to-green control. The thin soft ionomer cover over a firm boundary layer and a highly resilient rubber core gives golfers a ball that performs like no other in the Top-Flite lineup. ($19.99 per dozen)
* Top-Flite Freak(TM) Golf Balls - The Freak is the longest Top-Flite golf ball available. Period. Its unique aerodynamic surface maintains spin longer throughout its flight, allowing the ball to hold its line and maintain lift longer. Perfect for scramble tournaments, reaching par 5s in two and out-driving your foursome. ($15.99 per dozen)
* Top-Flite XL 5000(TM) Golf Balls - Three new XL 5000 models replace one of the most successful Top-Flite balls ever, the XL 3000. The new version provides all the XL distance you expect from a Top-Flite ball with enhanced softness and feel. The XL 5000 Super Long has a firmer cover for maximum distance, the Super Soft has a thin cover and lower compression core that provide better feel with more short-game spin for total control around the greens, and the Super Straight uses a special Slickote(R) coating to help reduce hooks and slices. ($12.99 per 15-pack)
Top-Flite Rec Sets - Top-Flite is back in the golf club business with a half dozen new recreation sets designed to meet the needs of just about any golfer. Six sets - XL(R) (men's and women's), XL 5000(TM), D2(R), AHS(TM) (Advanced Hybrid System; men's and women's) and IHS(TM) (Iron/Hybrid Set) - offer no compromise on quality or performance at affordable prices. (XL Men's, $199; XL Women's, $249; IHS, $249; XL 5000, $299; D2, $399; AHS, $449)

All prices are Retail Introductory Price. New products will become available at all authorized Callaway Golf retailers and at www.Shop.Callawaygolf.com beginning this month and through the first quarter of 2008.

About Callaway Golf

Through an unwavering commitment to innovation, Callaway Golf Company creates products and services designed to make every golfer a better golfer. Callaway Golf Company, which celebrates its 25th Anniversary in 2007, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf(R), Odyssey(R), Top-Flite(R), and Ben Hogan(R) brands in more than 110 countries worldwide. For more information please visit www.callawaygolf.com.

Titleist Blazes Worldwide Leaderboards in 2007

Titleist Blazes Worldwide Leaderboards in 2007

From titleist.com

Titleist Golf Ball Momentum Reaches New Heights

Fairhaven, MA (December 11, 2007) – A prolific record of accomplishment that began 59 years ago on the U.S. PGA TOUR, the longest running success story in golf continued around the world for Titleist golf balls in 2007. With 169 victories compared to 28 for the nearest competitor, Titleist was once again, the overwhelming choice of more players and more champions across the worldwide major professional tours than all other golf balls combined.

WORLDWIDE GOLF BALL LEADERSHIP HIGHLIGHTS
• Titleist golf balls were the choice of more than eight times as many players as the nearest competitor: Titleist: 20,742. Nearest competitor: 2,521;

Titleist Pro V1 and Pro V1x golf balls were played to win more than six times as many events across the worldwide tours than the nearest competitor: Titleist: 169. Nearest competitor 28;

Titleist golf ball players combined to earn more than five times more money than the nearest competitor: Titleist: $342,203,366. Nearest competitor: $58,254,727.

• On the 2007 PGA TOUR, Titleist golf ball player’s accumulated 23 victories, as many as all other golf balls combined. With 4,349 players, nearly 3 out of every 4 teed up Titleist, that’s more than nine times the nearest competitor with 477.

• More than half of the top 50 money winners on the 2007 PGA TOUR relied upon Titleist golf balls for their success, including Masters champion Zach Johnson (Pro V1x), U.S. Open champion Angel Cabrera (Pro V1x) and British Open champion Padraig Harrington (Pro V1x).

• Nine players trusted Titleist golf balls en route to their first career PGA TOUR victories in 2007, including Charley Hoffman (Bob Hope Chrysler Classic), Mark Wilson (Honda Classic), Boo Weekley (Verizon Heritage), Nick Watney (Zurich Classic of New Orleans), Hunter Mahan (Travelers Championship), Brian Bateman (Buick Open), Joe Ogilvie (U.S. Bank Championship in Milwaukee), George McNeill (Frys.com Open) and Daniel Chopra (Ginn sur Mer Classic).

• Titleist was the #1 ball at the Presidents Cup with 12 players, including six from the victorious United States team and six on the International squad. Among the Titleist golf ball loyalists on the U.S. Team were Woody Austin, Zach Johnson, Hunter Mahan, Steve Stricker, David Toms and Scott Verplank. Titleist players on the International team were Angel Cabrera, Geoff Ogilvy, Nick O'Hern, Adam Scott, Vijay Singh and Mike Weir.

• Titleist players registered five times more victories on the 2007 PGA European Tour (Titleist 30, Nearest Competitor 6) and more than five times as many wins on the Champions Tour (Titleist 21, Nearest Competitor 4) than the nearest competitor. Titleist players also had more wins than all other golf balls combined on the LPGA (16) and Nationwide (19), and accumulated another 60 wins across the Asian, Australasian, Canadian, Japan and South African circuits.

• Loren Roberts captured the Charles Schwab Cup as the Champions Tour's leading money winner at the final event following a year-long battle with fellow Titleist player Jay Haas.

• On the LPGA Tour, Pro V1 player Cristie Kerr secured her 10th career victory and first major championship at the United States Women’s Open. The winner of the McDonald’s LPGA Championship also relied upon the Pro V1.

• Of the 25 players who graduated from the 2007 Nationwide Tour and earned their PGA TOUR cards for 2008 based on final earnings, 18 relied upon Titleist golf balls. Similarly, of the 26 players who earned their cards via the 2008 PGA Tour Qualifying Tournament, 21 relied on Titleist golf balls including medalist Frank Lickliter who led wire-to-wire in the six round event.

Nothing inspires more confidence than a proven record of results. That's why more of the best trust Titleist, once again the worldwide leader in players, wins and money. For a comprehensive list of every Titleist golf ball winner from every major professional tour worldwide in 2007, please visit our Golf Ball Leaderboard at: http://www.titleist.com/news/newsdetail.asp?id=480&category=Titleist_on_tour