Tuesday, October 20, 2009

TITLEIST THAILAND INTRODUCES NEW ADVANCED PERFORMANCE IRONS

Titleist AP1 and AP2 Irons Provide Enhanced Performance with Improved Feel
Fairhaven, MA (October 2, 2009) - Building upon the high technology design and resounding success of the original AP irons, Titleist introduces two new high performance iron products for avid golfers. The new Titleist AP1 and AP2 are multi-material, dual cavity irons that take the design mission of “Advanced Performance You Can Feel” to new heights.

“The new AP1 and AP2 irons embody significant improvements in feel, forgiveness and shot control to what had already been recognized as a revolutionary step forward in iron design,” said Steve Pelisek, GM Titleist Golf Clubs. “The new AP1 and AP2 irons offer the most successful marriage of playability and forgiveness, and traditional looks, feel and feedback available in the market today. Along with the introduction of the new MB and CB forged irons, Titleist offers the most comprehensive range of irons to meet the needs and exceed the expectations of serious golfers.”

The concept for the original Advanced Performance irons arose as a result of research that indicated serious golfers want performance with great feel, not performance at the expense of feel. The Titleist R&D team’s advanced research group has been conducting extensive sound and vibration analysis aimed at reducing the harsh lower frequency vibration that causes poor feel in irons. This research led to combining several technologies and materials in the back cavity of the new AP irons resulting in a new Tuned Feel System to take feel to a new level.


“The new AP1 and AP2 irons retain the dual cavity design and multi-material construction that is the key to their advanced performance,” said Dan Stone, Vice President, Research and Development, Titleist Golf Clubs. “However, the designs have been significantly upgraded for feel with the addition of our new Tuned Feel System. Additionally, the structure of the new AP1 provides improved forgiveness, while a modified sole on the new AP2 provides improved ground control”
The new Tuned Feel System is a co-molded medallion of soft elastomer and aluminum plate. This insert has been specifically designed to improve the sound and feel of each new iron. For the thinner face, larger cavity AP1 a hotter, more lively feel has been enhanced. For the new AP2 a softer, more solid feel is achieved.

Extensive improvements to the new AP1 structure include reducing the face thickness to provide enhanced heel, toe, and deep weighting to the frame and moving the tungsten nickel material to the sole resulting in increased stability and forgiveness. Subtle refinements to the new AP2 have created performance gains in feel, sound, and turf interaction.

Buy the new Titleist Irons from Onlygolfthailand.com

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